Description
Led by Elleebana Educators Amy Carnelley and Abi Draycott, the Elevate Your Lash & Brow Business Webinar is designed to help beauty professionals refine their business strategies and achieve maximum growth in the lash and brow industry.
In this value-packed session, Amy and Abi share expert guidance on maintaining high standards, standing out from the competition, and conducting competitor analysis to position your business for success. You’ll discover how to source the best aftercare products, provide exceptional homecare advice, and build a loyal client base that keeps customers returning. Plus, they reveal proven retail strategies to boost revenue and enhance your service offerings.
Whether you’re an independent artist or managing a full-service beauty business, this webinar equips you with the tools to scale your success with confidence. With lifetime access to this pre-recorded session, you can learn at your own pace and revisit the strategies whenever needed.
Purchase now to gain the knowledge and insights needed to take your lash and brow business to the next level.
Perfect for both seasoned professionals seeking to break through a plateau and newcomers eager for in-depth, actionable training, this webinar is a must-watch.
About the Speakers:
Amy Carnelley
After winning a Beauty College Scholarship after graduating high school, it became clear that beauty had most certainly chosen Amy. Her Beauty Diploma completed, Amy entered the industry via 2 prestigiously located Ella Bache Salons in Victoria. It was here she developed her treatment and salon management knowledge.
However, it was whilst working amongst Australia’s top wholesalers that Amy’s found her true passion sparked – working with students, salons and beauty professionals alike, to guide and educate in treatments and product knowledge. Building close relationships with Distributors and Trainers gained Amy immense exposure and developed her confidence and devotion to teaching.
Now a Master Trainer for Elleebana and an International Level Lash Lift Judge, her passion for supporting female business owners, therapists, working mothers and entrepreneurs through knowledge and training continues and her ever-present belief that you are “forever learning” makes her an asset to every training situation. Having personally trained under Otto Mitter and some of the world leading eyelash educators, Amy is 3 times certified in Eyelash Extensions, Lash Lift, and Brow Enhancement Services and Certified IV Training and Assessor and is working with children certified under the Working with children Act 2005. Amy’s expertise has seen her grace international stages as a Guest Speaker and facilitator at Beauty Conferences world-wide.
Abi Draycott
The role of Elleebana Master Educator for QLD is a dream come true for Abi Draycott, representing the career direction she has aspired to since entering the beauty industry in 2016. Life led her on a winding path, and it wasn’t until 2020, after moving from the UK to Australia, that she decided to fully pursue her passion. With years of invaluable industry experience, she embraced the opportunity to follow her true calling. The role challenges and motivates her, and working alongside inspirational people only heightens her enthusiasm.
Abi’s career has primarily focused on brows and lashes, and when the opportunity to join Elleebana arose, it felt like everything had aligned perfectly. In this position, she not only educates and mentors newcomers to the industry but also wears many hats—managing social media, providing customer support, creating content, testing products, and attending exciting events. Education runs deep for her, and she finds immense fulfillment in sharing her knowledge and helping others excel in their careers. For Abi, this role is far more than a job—it is a true passion.
Elleebana itself is a unique and inspiring community, made up of individuals dedicated to supporting artists worldwide and raising industry standards. The company’s growth and commitment to excellence are sources of pride, and Abi is honored to contribute to its ongoing journey. She is genuinely excited to be part of a team that continually sets the benchmark for professional development, client care, and industry leadership.
Important Information
- This course is intended for trained or licensed beauty professionals. While a license is not required to purchase, students must follow their local laws and regulations.
- Course Activation: All course activations are handled through our Global Academy located in Australia. Please allow 24-48 hours for your course to be activated. You can expect an email from our academy once activated containing further details on how you can start your online training.
- Activation Period: All online courses come with a 3 month access to our Elleebana Excellence Academy Online Platform
- Online courses are non-refundable and non-transferable.
- Closed captions are available in multiple languages.
- Pricing subject to change.









