Free Webinar | Your Clients Are Shopping Online—Are You Part of the Conversation?
Clients are purchasing professional skin care products online—often without guidance, education, or a relationship with the professional who knows their skin best. As e-commerce continues to grow, estheticians are left asking an important question: Where do we fit in?
Join Alexander’s Aesthetics for an industry conversation with Pomp that explores how professional-only products can be ethically and effectively sold online through estheticians, rather than around them. This webinar is not about pushing sales—it’s about protecting the esthetician-client relationship, preserving professional integrity, and rethinking what retail can look like in today’s digital world.
We’ll discuss how online retail can support in-treatment care, extend professional guidance beyond the treatment room, and create opportunities for estheticians to meet clients where they already shop—without discounting expertise or compromising values.
Pomp will be shared as one example of a platform designed to keep professional products in professional hands, helping illustrate how this model can work in practice.
This webinar is designed to spark conversation, provide perspective, and help estheticians think more strategically about the future of retail in our industry.
Who Should Attend
- Licensed estheticians and spa owners
- Educators and trainers
- Professionals curious about online retail but unsure how it fits
- Estheticians concerned about professional products being sold without professional oversight
Investment: Free
Registration Deadline: Monday, February 26, 2026
Instructor Bios:
Shannon Erley is the Co-founder and CEO of Pomp, bringing 16 years of experience in the beauty and retail industry. She is on a mission to empower estheticians and strengthen their businesses by creating passive, additional revenue streams through new retail strategy and technology that supports them beyond the treatment room. Under her leadership, Pomp has developed the industry’s only platform designed to make this possible. Shannon is passionate about helping esthetic professionals build lasting, scalable businesses and better client relationships.